The austrian magazine PORTRAIT presents in detailed interviews and personal talks the key actors of the Austrian art and cultural scene. As their 10th anniversary approaches, they wanted to refresh their magazine to be more modern & concise, while staying true to the values and the classic look, that made PORTRAIT successful in the last ten years.
What I did
The challenge of this redesign was to give the well-loved magazine a fresh make-over, while still transporting PORTRAITs core values. The previous design lacked consistency, therefore the aim was to develop a more homogeneous concept. A change in format, new typography and a variable concept for the use of colours, together with a refreshed, easy-to-use and flexible layout now enables the magazine to portray extraordinary people in the perfect light.